Belief Bubbles: How to Avoid the Worldview Backfire Effect

You have to meet people where they are in terms of what they believe and how they see the world. Otherwise your marketing not only fails, it backfires against you.

Our beliefs make us. As playwright Anton Chekhov said: 

Man is what he believes.

When we think about our beliefs, they're usually of the kind with a capital B: religion, spirituality, patriotism, and philosophy. These are no doubt important. 

But the truth is, our sense of self is essentially a bundle of beliefs about everything. In fact, it's more accurat…